Nestlé FITNESS Bra Cam

You wonder why someone hasn’t done this before as a prank?

Here’s more from the YouTube description:

At Nestlé FITNESS, we’re committed to raising breast cancer awareness with our Pink Ribbon initiative. So this year, we gave one woman a bra fitted with a hidden camera, and a mission: to remind women around the world to check their breasts regularly to help prevent breast cancer. Go behind the scenes and see how we did it at http://youtu.be/MzWhHZWppTk And don’t forget to #CheckYourSelfie.
Nestlé FITNESS is actively supporting local breast cancer charities in over 20 countries.

The pay-off line is: “You might be surprised how many times your breasts are checked out every day.

“But when was the last time you checked your own?”

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Nestlé FITNESS Bra Cam
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